The Unspoken Rules of Winning at Social Media

The average Instagram Post engagement rate is just .60%. For Facebook, it drops down to an average of .15%.

Author

Dylan Schmidt
December 12, 2023

Did you know about the Diomede Islands? Situated in the Bering Strait are two islands: Big Diomede in Russia and Little Diomede in the USA. They are only 2.4 miles apart, yet there's a 21-hour time difference between them because of the International Date Line.

In today’s newsletter:

  • Publishing: 3 lesser-known truths about thriving on social media.

  • Video to Blog: Instantly turn your YouTube video to a blog.

  • Shutdown: Google announces date for shutting down Google Podcasts, new iOS update has spatial video support, and more.

👨🏻‍💻 DYLAN’S DOWNLOAD

What does it take to be successful on social media?

It's difficult these days to grow on social media.

I've produced and published thousands of posts. Both for myself, and for clients with large platforms. The reality is, it’s tough cutting through the noise.

The average Instagram Post engagement rate is just .60%. For Facebook, it drops down to an average of .15%.

With those stats in mind…

I wanted to share 3 lesser-known truths about thriving on social media.

1. The Marathon Mindset

Success in social media is a long game.

Most creators give up. I don’t have data to back this up (I’d love to study this one day)... but I suspect a large reason is the obsession over immediate metrics like views and likes.

These types of metrics don’t offer any meaningful indication of long-term success.

When I started my Instagram, my goal wasn’t follows, it was about publishing. I aimed to hit 100 posts. I knew once I achieved that number, I’d have a better understanding of my audience.

Reminder: Longevity beats instant gratification.

2. The Art of Repetition

If you look at the top creators in your niche, I bet they all have one thing in common: they’re not reinventing the wheel.

It’s about finding that sweet spot. 

A format or theme that clicks and then repeating it.

Reminder: “Everything that needs to be said has already been said. But, since no one was listening, everything must be said again.” -Andre Gide

3. Embrace Help

Going solo in social media is a tough road.

At some point, seeking help isn't a 'nice to have' it's a 'need to have.'

This doesn’t mean you have to outsource your social media entirely. Sometimes, it’s about delegating other tasks to focus more on your content creation.

The most successful creators have a support system. This enables them to maintain consistency and scale their impact (and earnings).

Reminder: Doing more of what you love will require you to get good at letting go.

📈 TRENDING TOPICS

🪦 Google announces April 2024 shutdown date for Google Podcasts.

🛜 Wi-Fi 7 to get the final seal of approval early next year, new standard is up to 4.8 times faster than Wi-Fi 6.

📱 iOS 17.2 arrives with new Journal app and spatial video capture support.

🐭 Not a creature was stirring, all through the house - except for this mouse in the Christmas Tree.

🛠️ CREATOR RESOURCE

Video to Blog

With Video to Blog, you can…you guessed it, turn your video into a blog. Simply input the URL to your video, and it will turn it into a full blog. You get 3 free blogs, after that it’s $9/per month. I tested one of my own YouTube videos and was impressed! As with all AI repurposing tools, you’ll want to make it sound more you, and check for any errors.

*Like 99% of the resources I mention here, I don’t have any affiliation with this Creator Resource.

🧠 MINDFUL MARKER

The more you create, the clearer you see yourself. It’s not just about building an audience, it's about understanding your own narrative.

When you're ready, here's how I can help you:

  1. Join The Creator Club – Weekly live calls, creator community, resources, and a lot more.

  2. Get Content Clips – My premium content production service that puts your content creation on autopilot. Perfect for those who are taking their online business to next level.