Small Audience? No Problem. Here's How to Attract Sponsors.

And begin earning more with the audience you already have.

Author

Dylan Schmidt
December 08, 2023

Have you ever read the 1939 novel by Ernest Vincent Wright titled "Gadsby?" This 50,000-word novel does not contain the letter E, the most common letter in English.

In today’s newsletter:

  • Attract: 7 creative ways you can highlight the value of your platform to sponsors.

  • Zapsplat: 150,000+ professionally recorded sound effects.

  • Data: Meta’s new AI image generator, YouTube now lets you pause comments, and more.

👨🏻‍💻 DYLAN’S DOWNLOAD

Today's big takeaway: Audience size isn't the be-all and end-all for income potential.

Sponsors love proof – they want to know their investment in your content reaches and resonates with people.

But the reality is most of us are not rocking huge 100,000+ numbers, right?

There’s still hope. I got you!

Here are 7 creative ways to show potential sponsors the real value of your platform, while not focusing on downloads, views, likes, and followers…

1. Audience Feedback

Share testimonials and positive comments.

Highlight specific pieces of content that received the most feedback.

2. Audience Demographics

Share detailed demographic information about your audience.

Include age, location, gender, and interests.

3. Email List

Mention your email subscriber list if you have one (if you don't, here's a great reminder to get going!).

Emphasize how you interact wit your audience through email.

4. Live Events

Mention any live events or meetups you've done with your audience.

Highlight the show up rate and future plans.

5. Audience Growth Rate

Highlight the percentage increase in your listener base over time.

Mention future predictions.

6. Unique Positioning

Highlight how your content is different than others.

Mention ways this presents opportunities for your potential sponsors.

7. Past Successful Collaborations

Share specific examples of successful sponsorship collaborations.

Include bullet points of what made the partnership successful.

📈 TRENDING TOPICS

📸 Meta’s new AI image generator was trained on 1.1 billion Instagram and Facebook photos.

⏸️ YouTube now lets you pause comments on videos.

🤖 Google launches Gemini, the AI model it hopes will take down GPT-4.

🐍 Snake stays hydrated.

🛠️ CREATOR RESOURCE

Zapsplat

If you ever need to stock up on your sound effects library, check out Zapsplat. They have 150,000+ professionally recorded sound effects. From alligators to roller skates they have a sound for everything.

*Like 99% of the resources I mention here, I don’t have any affiliation with Zapsplat.

🧠 MINDFUL MARKER

Every great idea starts with a spark of curiosity. Trust those little nudges that push you to explore new topics in your podcasts or videos. Remember, what fascinates you is likely to fascinate others. Your enthusiasm is contagious.

When you're ready, here's how I can help you:

  1. Join The Creator Club – Weekly live calls, creator community, resources, and a lot more.

  2. Get Content Clips – My premium content production service that puts your content creation on autopilot. Perfect for those who are taking their online business to next level.