What the Most Popular Podcasts All Have in Common

May 19, 2023

A Texas professor failed more than half of his class after ChatGPT falsely claimed it wrote their papers. ChatGPT wasn’t designed to identify content created by itself (at least not yet). What an interesting time to be in school.

In today’s email:

  • Sonic branding: An overlooked part of your podcasts identity.

  • Clean audio: Make the air conditioner humming away in the background of your audio magically disappear.

  • Search: Google is helping podcast listeners, ChatGPT now has an app, and more.

Ever rated your podcast's branding on a scale of 1-10?

Chances are, you thought of things like show art, episode art, and social media graphics. But there's another crucial element to podcast branding that often gets overlooked – it's something called 'sonic branding' or 'audio branding'.

Sonic branding isn't just your intro and outro music. It's all about crafting a unique audio identity for your podcast. An identity that helps listeners pick you out from the crowd of other shows they might tune into.

So, what's included in sonic branding?

  • Signature sound effects that give your show its unique flavor.

  • Fresh, unique ways of introducing segments to keep things lively.

  • Recurring music themes that listeners associate only with your show.

  • Your voice - the specific tone and rhythm that you bring to each episode.

Just like the visual stuff, sonic branding needs to be consistent and requires a keen attention to detail. It might surprise you that what "sounds" simple could be the result of rummaging through hundreds of sound files!

When done right, your sonic brand can become an integral part of your podcast's identity. It's not just about what people see, but also what they hear that makes your podcast truly yours.

So, the next time you're thinking about your podcast's branding, don't just visualize it - listen in too.

TRENDING

Montana is set to become the first U.S. state to ban TikTok, with the ban taking effect on January 1, 2024. However, according to cybersecurity researchers, implementing such a ban within Montana may prove challenging given the current state of technology.

FREE RESOURCE

Adobe Podcast [Beta]

If you've ever recorded in less-than-ideal conditions, you know how challenging it can be to clean up your audio. Adobe's AI-powered "Enhance Speech" feature can increase the clarity of your recordings by eliminating background noise and refining the frequencies of your voice.

The Pros:

  • It's free.

  • It improves the quality of poor recordings.

  • It's fast.

The Cons:

  • It's not customizable.

  • It may result in a slightly robotic voice.

  • If you don't have access, you'll need to request it.

AROUND THE WEB

💻 Google’s podcast search results can now open shows directly in Apple Podcasts, making streaming easier for listeners.

🤖 OpenAI now has an official free ChatGPT for iOS, with an Android app ‘coming soon.’

🗑️ The New York Times announced a new audio app yesterday. The new app aims to provide ‘news, depth, and serendipity.’

🐧 Penguins walking at 5x speed.

MEME

LET’S WORK TOGETHER

🎬 Content Clips: Effortlessly transform your long videos into bite-sized social media content.

💻 Coaching: Elevate your podcast and achieve your goals in a 50-minute one-on-one call.

🔍 Looking for something else? Just reply to this email.