Podcast Promotions: A Guest's Responsibility or Not?

Apparently there is still a market for manual transmission cars. Toyota is reportedly working on an electric vehicle prototype that mimics the feel of driving a manual transmission. There’s no engine, drive shaft, or gears…it’s all software based. If anyone at Toyota is reading this, we don’t want a fake manual transmission car…we want a real Hoverboard from Back to the Future.

In today’s email:

• Guest Responsibilities: Is it on your guest to promote the interview?

• Rebrandly: How you can easily shorten long URL’s.

• Breakup: Spotify is moving on, Peppa Pig is getting behind the mic, the FCC is looking into data caps, and more.

Should a guest on a podcast promote the episode once it's released?

Over the past couple of years, there's been a lot of debate about whether guests should promote an episode once it goes live.

Surprisingly, in all these discussions, I've rarely seen guests chime in with comments like:

• "I wasn't aware when the episode was coming out."

• "I wasn't given any promotional material."

• "I don't know what link to share with my audience."

Or, perhaps the most honest response of all...

"I just didn't think the interview was very good."

The truth is, there could be a myriad of reasons why a guest wouldn't promote an episode.

Despite podcasting requiring a lot of work, and feedback often seeming few and far between, it's important to remember that it's not the guest's job to market a podcast episode.

The guest isn't there to offer free podcast promotion for you.

Their role is to provide an engaging interview for your audience to enjoy.

Ironically, the more captivating the interview you conduct with your guest, the more likely they are to want to share it with their own audience.

TRENDING

FREE RESOURCE

Rebrandly

Have you ever had a link that is incredibly long and off-brand?

Or perhaps you're looking to easily track the number of clicks on a link?

Rebrandly is my go-to tool for these tasks. It allows you to effortlessly transform lengthy, difficult-to-remember URLs into short, on-brand links while simultaneously tracking the number of clicks they receive.

AROUND THE WEB

💔 Spotify and Archwell (Prince Harry and Meghan Markke’s podcast production company) have ended their partnership.

🐽 Peppa Pig is coming to Audible by way of the upcoming Peppa Pig podcast.

🔍 FCC Charirwoman Jessica Rosenworcel is looking to investigate how data caps are harming internet users and why providers still impose the caps.

🐟 Fish and scuba diver become friends and meet every summer in the same spot.

MEME

HOW WE CAN WORK TOGETHER

🎬 Content Clips: Effortlessly transform your long videos into bite-sized social media content.

⚡️ Likes to Listens: If you are interested in learning how to turn your social media followers into podcast listeners…I’m gauging interest in something new I’m (maybe) putting together. I’d love your feedback.