How One Shift Unlocked a New World of Opportunities

Author

Dylan Schmidt
October 31, 2023

You know the phrase, “I’ll be back in a jiffy”? Interestingly, a “jiffy” is actually a unit of time equivalent to 1/100th of a second.

In today’s newsletter:

  • Growth: Breaking down how I’ve doubled Content Clips in the past 2 months.

  • Daily Domains: Clever domains for your next project.

  • Subscribe: Facebook and Instagram offer ad-free options, Threads is working on an API, and more.

DYLAN’S DOWNLOAD

This past Saturday, I had inspiring conversations with three fellow podcasters right here in sunny Los Angeles.

We shared ideas, plans, and the driving forces behind our latest projects. I talked about how Content Clips has experienced a surge in growth recently.

It got me thinking about the 'why' behind the growth.

One shift has led to a whole new area of opportunities.

When Content Clips first launched, I had a laser focus: turning long-form videos into bite-sized, 25-60 second social media clips. Our process was seamless. Clients loved it. Yet, they needed more.

Rather than being rigid in our approach or trying to reinvent the wheel, I started thinking: I need to adapt our systems to other types of content.

This might sound obvious, but there are so many moving pieces to creating content at scale for others.

It's one thing to turn a video into clips. It's another to write in the tone of a person or company, edit photos of them, and schedule posts on their behalf.

If you looked at our testimonials, everyone mentions how much they love the service for its ease of use. So whatever new thing we add, it has to maintain or exceed the same level of ease and efficiency.

We're now two months into this expansion, and this move has doubled our business.

In the beginning, it all started with having a vision about incredibly efficient content production. Anything outside of that vision was an instant no.

As we've continued, it's been a learning process about how to incorporate more while still keeping our vision the same.

CREATOR RESOURCE

Daily Domains

If you're like me and have a collection of clever domain names, you might want to skip this resource (unless you want more in your collection). I recently discovered 'Daily Domains,' which features handpicked domains. Many of them are inventive and could serve as inspiration for your next project.

TRENDING TOPICS

📲 Facebook and Instagram launch a paid ad-free subscription (in Europe).

🤖 President Biden issues executive order to set standards for AI safety and security.

👨🏻‍💻 Instagram head says Threads is working on an API for developers.

🐾 Husky has a fantastic costume this year.

CREATE & COLLABORATE

I’m convinced being in an active community of people who share a similar goal is the fastest way to grow. Whether you’ve got an audience of 5 or 50,000, we all need support in one form or another. That’s why I created Content Creators Circle.

CREATOR ANTICS

THE PODCAST