The Counterintuitive Truth About Self-Promotion

Did you know that the flat iron steak was invented in 1998? It was developed through a joint effort by the beef industry and university researchers to reduce waste and promote lesser-known cuts of beef.

In today’s newsletter:

• Self-Promotion: If promoting yourself makes you cringe, read this.

• Badges: A free collection of podcast badges.

• Debut: OpenAI’s Store for chatbots is here, YouTube is trying to help in an emergency, and more.

👨🏻‍💻 DYLAN’S DOWNLOAD

This week, I've spotted a trend among creators that's too important to skip over.

Self-Promotion: Yep, we're going there.

If you cringe at the term "self-promotion," stick with me for a minute.

If you’re building your own platform, it’s all about making stuff, and then sharing it with the world.

👀 What I'm Seeing…

Loads of creators are nailing the creation part but falling short on the sharing bit.

Even worse? Some do share but totally undersell their work. Let's break it down:

Case in Point:

🎙️ A podcaster interviews another creator.

❤️ They love the chat, but hate hyping it up.

🚀 Post-interview? Radio silence.

Result? That amazing content gets buried, like a hidden treasure that nobody ever discovers.

Here's the deal: If you don't shout out about your work, who will?

Self-promotion is incredibly difficult (for most) in the beginning. It’s normal to not be good at it. What’s not ordinary is to push through the discomfort and grow. This is how you can get extraordinary results.

Promoting your work is not a “look at me and what I’m doing” thing. It's bigger than you, because you're including others. It's about sharing your insight, perspective, passion, to those who are wanting it.

And that’s the whole key to this self-promo thing. We get hung up on people who aren’t interested in what we’re doing. We focus on the wrong peeps. Instead, we should be focusing on the interested people. Which makes self-promotion an act of giving, rather than taking.

If you don't advocate for your own work, you can't expect others to do it for you.

Keep creating but also keep sharing!

When you're ready, here's how I can help you:

1. Join The Creator Club – Weekly live calls, uplifting community, resources, and a whole lot more.

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