Is Consistency Really the Key to Success?

Have you ever wondered about the first video on YouTube? It's a 19-second clip called “Me at the zoo”. It shows YouTube co-founder Jawed Karim at the San Diego Zoo with two elephants.

In today’s newsletter:

• Aligned: A counterintuitive approach to consistency.

• Thumbs Up: Get an idea of how your YouTube thumbnails look on different devices.

• Breakthrough: More news about OpenAI, Instagram now allows the public to download Reels, and more.

👨🏻‍💻 DYLAN’S DOWNLOAD

I used to believe that consistency was the golden ticket to success.

You know, just doing something repeatedly, like a mantra.

Take learning guitar, for example. If you practice guitar consistently, you're bound to get better, right?

Well, my experience says it's not that straightforward.

You could be strumming the same tunes day in and day out for years, only to find you haven't really improved at much else besides those few songs.

There's a saying I love that really puts this into perspective:

“Practice doesn’t make perfect. Perfect practice makes perfect.”

So, here's a twist.

Let's explore 5 counterintuitive ways to approach consistency that go beyond the usual grind:

• Vision-Led Consistency

  Align your publishing frequency with your long-term goals. It's not about sticking to a daily, weekly, or monthly routine, but about how each post resonates with your vision.

• Quality Over Quantity

  Sometimes, less is more. Focus on the standard of your content rather than just filling up a calendar. Balance is key.

• Strategic Breaks

  Intentionally stepping back can rejuvenate your creative energies. It's about understanding that consistency doesn't mean churning out content non-stop.

• Diversify Content Methods

  Shake things up! Experiment with different mediums – writing, video, audio. It's amazing how a change in format can offer fresh perspectives.

• Feedback-Informed Adjustments

  Stay open to feedback and be ready to tweak your approach. Evolving with your audience is a part of true consistency.

Remember, it's not just about being consistent. It's about being consistently impactful and in tune with your vision.

What's your take on consistency? Have you found unconventional ways to stay on track? Hit reply and let's chat about it!

When the time is right, here's how I can help you:

1. Join The Creator Club – An online community for creators + resources to help you grow.

2. Content Clips – Done-for-you content creation to grow your platform and audience.