Does the Algorithm Even Matter Anymore?

Author

Dylan Schmidt
June 23, 2023

A new study suggests napping helps preserve our brain health. Researchers analyzed data from people aged 40 to 69 and found a causal link between habitual napping and larger total brain volume - a marker of good brain health linked to a lower risk of dementia and other diseases. ZZZZZzzzzzzzzzz…

In today’s email:

  • Zeroing In: What’s in your hands?

  • Yarn: Easily find words and phrases from movies/tv.

  • Inked: Trevor Noah is getting into podcasting, The U.S. is going after cable tv companies, TikTok COO is moving on, and more.

A pattern that caught my eye this week...

Zeroing in on what's in our hands.

In the realm of podcasting, content creation, online business - and let's face it, life itself - it's too simple to be swept away by things that remain just beyond our grasp.

Did the Instagram algorithm choose to ignore your perfectly crafted post? It's like trying to control the wind - it's not in your hands.

Did your podcast episode not pull in the usual crowd because summer has people stepping out of their normal listening routines? Again, out of your control.

Did an unforeseen emergency throw your schedule off? Certainly, out of your control.

Yet, there's a peace that comes in looking beyond those things and seeing the one thing that will always remain: What's in our hands.

We can't control the algorithm, but we can control how often we post and who we connect with.

We can't control when people will listen, but we can create content that will always have value no matter the season or circumstance.

We can't control the emergency, but we can control how we respond to it.

TRENDING

The Verge wrote a great article this week on Spotify’s struggling podcast strategy. They highlight how the company’s celebrity-driven originals and acquisitions of in-house studios have failed to attract large audiences or develop any hit new shows. Spotify is now shifting its focus to selling ads, with plans to upgrade its ad tools and business model for podcasters.

FREE RESOURCE

Yarn

If you’ve ever wondered how people insert random moments from movies and tv into their content, it’s usually with the help of a tool like Yarn.

Yarn let’s you type in words, and it will bring up media that has those words in them. It’s free and totally fun to play around with.

AROUND THE WEB

🎙️ Trevor Noah signed with Spotify to debut a podcast later this year.

📺 The U.S. might force cable-tv firms to advertise their actual prices.

📱 TikTok’s Chief Operating Officer V. Pappas has quit.

🐈‍⬛ A cat named Duke Ellington has joined the San Francisco Airport animal therapy team.

MEME

HOW WE CAN WORK TOGETHER

🎬 Content Clips: Effortlessly transform your long videos into bite-sized social media content.

📄 Grab one of my Notion templates and/or resources.