The 7 Deadly Sins of Podcasting: Are You Guilty? šŸ˜²

Author

Dylan Schmidt
May 02, 2023

In sales there's a term called "sales prevention".

Sales prevention is used to describe any action, behavior or situation that negatively impacts the potential customer from making a purchase.

In the context of podcasts, listener prevention can happen at various stages...

Whether it's through potential listeners discovering your podcast to the actual listening experience.

I've created a list of some of the most common examples of listener prevention in podcasts:

  • Poor audio quality

  • Complicated access

  • Ineffective marketing

  • Inconsistent release schedule

  • Unnecessarily long episodes

  • Unfocused content

  • Intrusive advertising

Most of the time, these things happen unknowingly.

Fixing them can be as simple as slight tweaks...and can change the trajectory of your podcasting journey.

Now that you are aware of them, it should be easier to find spots you can strengthen in your approach.

I got another brand deal that I just signed this week. It all started just from creating content.

Landon Poburan

This Week's Podcast: Building an Authentic Platform with Landon Poburan

Landon Poburan, a digital marketing expert with over a decade of experience, has successfully launched his personal brand.

In just 60 days, Landon achieved the following:

  • Grew his TikTok following from 0 to 4,500

  • Generated 1,000 new email subscribers

  • Landed two brand deals

Landon's story is proof that being authentic online works.

You'll love this week's podcast episode if:

  • You're interested in building a platform

  • You have a focus on being your authentic self online

  • You ask yourself "is it just me or ".

If you said yes to any of those, youā€™ll love this episode with Landon.

I hope you have a great week!

Dylan Schmidt

p.s. In case you were curiousā€¦Iā€™m in the process of switching from ConvertKit to BeeHiiv.

I was never super happy with ConvertKit because the difficulty in customizing email newsletters. Beehiiv lacks certain features, but it is more customizable, and offers more analytics.

Iā€™m still in the process of designing the newsletterā€¦but had to get this out! šŸ˜‚ā¤ļøšŸ’Ŗ