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1% Rule: The Hidden Gem of Audience Engagement š
Did you know that there is a quarter scale replica of the Statute of Liberty in Paris? Itās located on an island in the river Seine and given to France by the United States to commemorate the centennial of the French Revolution.
In todayās newsletter:
99%: The silent majority of your audience.
Draw.io: Map out your podcast or marketing strategy with this free tool.
Infused: Appleās new job listings give a glimpse where they are headed, YouTube updates their terms of service for podcasters, and more.
DYLANāS DOWNLOAD
A few months back I stumbled upon an interesting Wikipedia article. It was for the 1% rule.
š¤ What's the 1% rule?
The 1% rule suggests only about 1% of Internet users create content, while 99% are just consumers of that content.
š§ Okay, cool, but how's that relevant to me?
Great question. Here's the math:
100 people tune into your podcast? Expect maybe 1 to drop you an email if you ask.
100 views on your Instagram video? 1 might give you that coveted double-tap or comment.
100 reads on this very newsletter? 1 might hit the 'Forward' button.
š” Hereās where it gets fascinating.
This doesnāt mean only 1% actually enjoy your content. Of those 100 consumers, maybe 98 loved what you had to say. They thought you were the bee's knees. They just didn't engage (and thatās ok!).
š Why's the 1% Rule a Game-Changer?
Feeling down about metrics is so easy these days. Thereās always someone doing more. Thereās no limit to how many likes, subscribers, and views you could collect.
The 1% rule is a reminder that your silent-followers outweigh the people who participate.
Keep creating. Keep inspiring. Your audience is out thereā¦theyāre just not as vocal as youād like. Yet.
CREATOR RESOURCE
Draw.io
Draw.io is a handy tool for making diagrams. Whether youāre documenting a process for your podcast, or trying to wrap your head around a marketing strategy. Because itās open source, there are a ton of 3rd-party integrations available.
TRENDING TOPICS
š Appleās job listings suggest it plans to infuse AI in multiple products.
šŗ YouTube says your podcast content cannot contain advertisements.
š¾ Esports company GameSquare has acquired FaZe Clan.
š Scarecrow is more cuddly than scary.
CREATE & COLLABORATE
Iām hosting a free live training all about mastering content repurposing tomorrow and Friday. (October 25th and 27th)
Iām cramming a lot into this hour-long training.
In this free live training, Iāll be sharing how:
I organize thousands of pieces of content and can find anything from the past 2 years in 60 seconds or less.
You can turn 1 piece of content into 6.
Ways to work smarter not harder around social media and content marketing.
Space is limited. There will be a 24-hour replay available for those that grab a spot.
Click here to RSVP for this free training.
CREATOR ANTICS
THE PODCAST
Joe Pulizzi
If you have ever looked up books on Amazon about content, youāve come seen books by Joe Pulizzi. He has not only written some of the best books on creating content, he founded the Content Marketing Institute. Interviewing Joe on Digital Podcaster was on the podcast bucket list. He breaks down complex ideas into simple to follow strategies. Youāll hear what I mean. Click here to listen.